Celebrity Endorsements – Check the celebrity’s official website to see if he/she actually endorses the product.
Medical Facts – Check to see the extension on the file is “.edu” this means it comes from an educational institution. Check with your local medical association.
Studies – Check with the university or government agency that did the study. If no university or government agency has done the study, it may not be valid.
Search the web for complaints against a product or company. Type in “complaints against X Company” or “complaints about Y product”
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